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2min chapter
Think you know what consumers want? Think again.
The McKinsey Podcast
Exploring Consumer Trends and Premiumization Strategies
The chapter delves into consumer trends such as premiumization, where consumers prioritize trusted brands for quality experiences. It stresses the importance of custom pricing and products, adapting to evolving consumer demands, and expanding into new markets for business growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode