How Tim Ferriss found product-market fit for “The Four Hour Workweek”
Pattern Breakers
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How to Find Product Market Fit for Your Book Launch
In the case of Harari and Sapiens, product market fit was found through talking to students at these lectures twice a year. These were all refined in real time with students or audiences of some type. Then there's the question of how do you get it to your market? How do you get your market to pay attention to this thing? And that is where the launch approach became important.
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