#201: James Clear—The Secret to a Successful Product Launch
Why That Worked – Presented by StoryBrand.ai
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Choosing the Frame That Gives You the Most Options
James Clear: Let's choose the frame that gives us the most options here. A lot of people are interested in habits, not nearly as many people are interest in deliberate practice. The potential customer needs to be able to see why they would benefit from that almost immediately. We're going to do something very special during this segment. We're actually going to interject an interview into the interview.
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