James Clear: Let's choose the frame that gives us the most options here. A lot of people are interested in habits, not nearly as many people are interest in deliberate practice. The potential customer needs to be able to see why they would benefit from that almost immediately. We're going to do something very special during this segment. We're actually going to interject an interview into the interview.
What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!