The Power of Transparency in Negotiation

Todd Caponi is one of the most downloaded guests in the history of this podcast. Todd first joined the show to share the power of transparency in sales. He rejoined a couple of years later to share his insights around the power of transparency in sales leadership. And today Todd shines the power of transparency in a crucial element of any sales process: Negotiations. Todd shares how we DON’T have to act like a hostage negotiator to get a deal done and why it is important to remember that the negotiation process shouldn’t turn a partnering relationship into an adversarial one. Todd provides every leader with a framework you can use to transform how you negotiate so a completed deal leaves your clients inspired rather than relieved that it is over in an episode you will want to share with every member of your team.

You can connect with Todd on LinkedIn here.

You can check out Todd’s first book, the Transparency Sale here.

You can check out Todd’s second book, the Transparent Sales Leader here.

You can subscribe to Todd’s newsletter here.

You can check out Todd’s Podcast, the Sales History Podcast here.

You can learn more about Todd and what he does for Sales Teams here.

For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.