How to Achieve Sales and Campaigns That Work

Dan: We're looking at new versus returning. How many new customers come in versus returning? It's resounding over the course of Black Friday through Cyber Monday. These are the fans that love us. And they're coming back and saying, I want to buy this for myself. So we've got a lot already in the works for next year. Since we're on a 42 to 58 week cycle, we're already planning out 2021 holidays which is also kind of crazy.