Tiktok - What's Your Content Strategy?

The key to doing something on tiktok that works is to be strategic and to be careful about what you do. At the very highest level of outlining a content strategy, i like to categorize itin three different areas of a funnel. The broad awareness oriented content will bring everybody into your ecosystem. And then in the middle of the funnel here we have the consideration stage. This is really where you're going to be nurturing your audience so they know you, they like you and they trust you.