21min chapter

Run the Numbers cover image

From Massive Corporate to Tiny Startup: Foodics CFO Abdullah Tahboub on Making the Leap

Run the Numbers

CHAPTER

Transforming the Business Landscape in Saudi Arabia

This chapter examines the shift in Saudi Arabia's economy from an oil dependency to a diverse market, spurred by significant infrastructure developments. It highlights the evolution of Foodics’ business model as it transitioned from a basic cashier system to an integrated SaaS and FinTech solution. The discussion emphasizes the strategic importance of establishing a robust foundation for future growth, alongside understanding customer behaviors and regulatory challenges in the fintech space.

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