3min chapter

The Prof G Pod with Scott Galloway cover image

The Promises and Perils of Neurotechnology – with Nita Farahany

The Prof G Pod with Scott Galloway

CHAPTER

Using Neuromarketing to Improve Your Focus Levels

SmartTap can pick up a whole lot of brain data and interpret it for a very small thing like fatigue levels. Other companies are starting to use it for things like tracking attention levels in the workplace. In looking at this geopolitically, who's winning this race? People say, oh, AI, the US is ahead, but China is generally close number two. And then everybody else is a distant three. I would say consensus ranking, if you will.

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