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Ep #021: Optimizing Scale by using Cost Cap Bid Strategy on Facebook (with Dan McCormick)

The Bottom Line

CHAPTER

The Importance of Sharing in Public

You've been a big proponent of sharing in public and before we get into like the influencer stuff or paid media stuff. You put something on your LinkedIn, you said, I'm an expert in nothing and don't pretend to be. Not many founders would say that. And so being super open about our metrics, about how I'm building doesn't actually like it touch or impact the customer experience. It just brings people into my orbit that otherwise wouldn't be in it.

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