6min chapter

The Prof G Pod with Scott Galloway cover image

No Mercy / No Malice: People Are The New Brands

The Prof G Pod with Scott Galloway

CHAPTER

The Shift to Personal Branding

This chapter explores the transformation in media and entertainment from traditional figures to modern individual creators, emphasizing the personal connections they forge with their audiences. It discusses the implications of this shift for political campaigns and the importance of authenticity over polished branding, highlighting influential personalities like Mr. Beast and Elon Musk.

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