734: Anne-Marie O'Neill | There is History Still to Be Made in the Digital Space
Travis Makes Money
Introduction
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It’s not too late, there are still massive opportunities to innovate in the digital market! Anne-Marie O’Neill believes we are still in an era of unforeseen saturation in digital marketing.
Anne-Marie is the Chief Executive Officer of Whalerock, an LA-based media company that produces content for TV and digital and advises other brands on media strategy, creative development, and production. She has helped create and operate media brands in partnership with the world’s most impactful companies, celebrities, and networks. The company’s studio division has produced TV shows for Netflix, HBO Max, and Discovery!
There is still history to be made in the digital space, so dive in, and let’s learn how we can get on the right side of it.
Things you will learn in this episode:
[00:01 - 03:15] Opening Segment
- Anne-Marie talks about her background and what makes her tick
- Anne-Marie’s exposure to arts and entertainment at an early age
- Her venture into Journalism
- Anne-Marie’s upbringing and parental support
[03:16 - 10:51] There is History Still to Be Made in the Digital Space
- Anne-Marie talks about her first steps into the world of Journalism
- The educational process
- Lessons from the early days of Journalism
- How having experience in Journalism has helped Anne-Marie in her business
- Everyone can read a keynote, not everyone can read a room
- Navigating the shift from paper to digital media
- Success came down to nailing distribution and content
- We are in an era of unforeseen saturation
- Current issues digital marketers are facing
- Influence and endorsement is everything
- A quick word from our sponsor
[10:52 - 16:19] Pursuing Trends vs. Setting Trends
- The shift of power in the influencer marketing space
- Engagement is just as important as following
- It’s getting harder and harder to get in
- Anne-Marie gives advice around jumping into new opportunities in the market
- It’s ok to miss the trend to see if it sticks around
- “Let’s not be first, let’s be best”
- Pursuing trends vs. setting them
- Stake a claim on a certain area of growth
- Mistakes can still be made by jumping in too soon
- Who you know or what you know?
- It has to be a combination
[16:20 - 19:50] Closing Segment
- RaNDoM RoUnD
- How to connect with Anne-Marie
- Links below
- Final words
Tweetable Quotes:
“Having a Journalism background is an incredible tool for business management and for people management… Being able to communicate, storytelling, being curious; all of those qualities that are important in Journalism are also vastly underrated in business.” - Anne-Marie O’Neill
“We are in an era, right now, of unforeseen saturation of media. I question what is the limit of, not only how much we can put out there, but how much can a single human consume?” - Anne-Marie O’Neill
“It was the actual philosophy of the editors of [Time Magazine] to not be first, to be followers… At that point in time, it was, ‘Let’s not be first, let’s be the best.’” - Anne-Marie O’Neill
Want to connect with Anne-Marie? You can find her active on LinkedIn. For digital business strategies proven by the biggest names in entertainment, check out https://www.whalerockindustries.com/.
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