Understanding Greenwashing and Social Washing in Sustainable Investing

Liqian Ma is the Head of Impact Investing Research at Cambridge Associates. Liqian developed an early interest in the climate growing up in a coal-dependent city in China. He began focusing on sustainable investing over a decade ago and leads Cambridge Associates work with its 150 clients focused on the space. Our conversation provides an allocator's overview of sustainable investing. We start with Liqian's path and turn to how interested investors go about creating and implementing sustainable investment strategies. Along the way, we touch on manager selection, portfolio integration, investment opportunities and risks, and the implementation of sustainable investing concepts across the rest of Cambridge Associates activities.

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