436 - Is Big Bourbon Just Better? on Bourbon Community Roundtable #87
Bourbon Pursuit
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Big Bourbon vs Craft Bourbon: Perception and Popularity
The speakers delve into the discussion surrounding big bourbon brands and their dominance in the bourbon community, despite the presence of numerous distilleries. They explore factors such as quality, accessibility, marketing budgets, and consumer trends that contribute to the popularity of these big brands. The chapter also highlights the challenges faced by smaller bourbon brands in competing with the distribution and promotion power of their larger counterparts.
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