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RIP interview-based shows?

B2B Growth

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How to Say Goodbye to Interview-Based Shows

James Carville: Is it time to say goodbye to interview-based shows? And if there's a pivot happening, what is that pivot? He says his show needs to be optimized to become your buyer. "I've really not cared at all about whether you grow an audience," he says. 'It's been all about the relationships that you can develop with guests'

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