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Navigating the Liminal: Marketing and Spirituality
This chapter explores the tensions between marketing and spirituality within Western culture, examining how marketers operate in overlooked areas of influence. The conversation critiques the scientific community's rigidity in accepting unconventional ideas and highlights the dichotomy between mainstream evidence-based discourse and alternative perspectives. It ultimately questions the roles of belief, consciousness, and societal structures in shaping human experience amidst the complexities of modern life.