RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen
GTM Live
00:00
Introduction
Chris Walker is the founder and CEO of Refine Labs, a progressive demand generation firm that challenges the status quo in B2B marketing. "We are saying goodbye to the demand-gen category and paving our own way," he says. The company helps 50 companies simultaneously experiment with their net new revenue programs while also creating the infrastructure to be able to measure how well they're doing.
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