Today, Explained cover image

How Spotify picks its winners

Today, Explained

Online Speculation and Spotify's Algorithm

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This chapter explores the online chatter surrounding the song 'Espresso' by Sabrina Carpenter playing frequently on Spotify, with speculations about payola-like practices. The discussion delves into theories on social media platforms, the concept of payola in the music industry, the functioning of Spotify's recommendation engine, and controversies around artists paying for increased plays through Spotify's discovery mode.

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