The Why Factor

Barry smith, a philosopher and sensory expert. In this edition of the why factor, i'm asking why humans blend humdred millileters of rioca reserve 20 13,. pouring wine into dark glasses. It can't be seen. Outside the door is a subject about to be experimented on. Oxford university psychologist and taste expert, charles spence is mixing a two thousand and 13 rioce reserve with burgundy generique pino noir. What profess spence wants to know is whether this lab rat can spot the blends. The answer was surprising and depressing. Most people are terrible a discriminating single rattles from the blend.