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9min chapter
RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
B2B Revenue Vitals
Strategies for Efficient Customer Acquisition
The chapter delves into cutting ineffective processes and reallocating resources to high ROI strategies for customer acquisition. It emphasizes the importance of defined 'heroes' for qualified pipelines and a connected data layer for seamless tracking. Insights are provided on reallocating budget across the customer lifecycle and using signals for both new and expansion customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode