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57. Doctors Know They Prescribe Too Many Antibiotics. Why Don’t They Stop?

Freakonomics, M.D.

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Three Interventions for Over-Prescriptions in Practice

This seems like a pretty simple strategy to implement. It would not be difficult to embed something like this within an EHR. Number three is a peer comparison. This also has a very social aspect. Once a month, we would send prescribers a report about how they were doing for non-anabotic appropriate diagnoses. The top performers had an inappropriate antibiotic prescribing of 0%. We got to tell those doctors, you're a top performer.

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