Printing Profits cover image

To Niche or Not to Niche

Printing Profits

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The Importance of Trying New Things

A lot of our designs tend to be they're big and bright and bold. And a lot of people will kind of get away with, uh, wearing those things to work because of that strategy. But the flip side of that is that sometimes things will take off that you did not expect. Like we made this one pattern that I thought was going to be like the coolest and nobody but me really liked it.

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