The Evolution of the Ad Ecosystem

The old model of media was that you had to be part of the system. You were in the directory, you got carriage fees, advertising and viewership. Now we have an open web where anybody can make anything. The only thing that's gonna tie this together is search. That all fell apart. And then it didn't fall apart, it just got worse. Then people said, well fuck that, I'm just gonna go out and get subscribers. So we're putting our energy towards putting up walls, blocking people. This includes now preventing AI from coming in.