How can you attract the right customers without feeling like you’re succumbing to the “content machine?” How can you market your business in a way that’s aligned with your values, works for your location-independent lifestyle, and is enjoyable?

Jeremy Enns is a nomadic entrepreneur and founder of Counterweight Creative and Podcast Marketing Academy. With a high-level view of what is working in content marketing, he discusses the evolving trends in organic marketing and content creation and how solopreneurs can leverage their unique strengths and values to build sustainable, location-independent businesses.

This episode is packed with realistic, actionable advice you can start implementing right away. Jeremy talks about the difference between content creators and business owners who create content and why choosing your camp is crucial. You’ll learn about the smartest ways to create content for your business in 2025 and mindset shifts that will completely change how you approach content creation.

Beyond business, Jeremy talks about his journey as a nomadic entrepreneur, the lessons he learned from eight years on the road, and how embracing slow travel helped him build a sustainable, fulfilling lifestyle.

PLUS, you’ll hear part two of our road trip planning series! Listen in for my top three outstanding overland trips and get a simple exercise to start brainstorming your trip in the coming year.

What piece of advice are you going to implement first? I'd love to hear what you took away from this episode, and I hope you’ll share by sending me an audio message.

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Tune In To Learn:

Content creation versus content marketing and the vastly different strategies for each
What to do when you’re not excited about content creation or apprehensive about jumping on the content bandwagon
Why you need more than a niche to attract the right audience to your content (no matter the medium)
Practical tips for building an audience through authenticity and finding your unique voice
Why identifying your limitations can be a superpower
Jeremy’s trick for finding creative inspiration
Insights on newsletters and email marketing in 2025
The most underrated approach to content creation that will lessen the pressure of creating
How to develop your point of view within your industry
The future of course creation and consulting with the rise of AI
Jeremy’s take on slow travel, how he chooses where to spend quality time, and why he’s settling down in Spain
And so much more

Resources:

Join Zero To Travel Premium Passport
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Learn more about Podcast Marketing Academy
Check out Counterweight Creative
Visit Jeremyenns.com
Subscribe on YouTube
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