Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
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Gaming, Ip Now Equals Entertainment
Rafe: People ho have grown up with gaming ips, who finally get it and aren't necessarily ashamed of where this ip has come from are now in charge of actually commissioning and advertising around gaming ips. And sonly benefits the kond of big antamo giants like sony, which overse have not just the film wing, but the gaming wing as well. I would say it's probably more that thereh's been a acceptance that gaming, ip now equals entertainment. The lines between things ring. Spoke about the moves and yer net flicks, you now, the which being an absolute hit t v series. But interestingly, net flicks are also going the
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