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3min chapter
How To Fascinate Your Prospects With Sally Hogshead
Dan Kennedy's Magnetic Marketing Podcast
The Six Steps to Building a Great Customer Relationship
There are seven different triggers. Think of them like each one is a different mode of communication, power, passion, mystique,. prestige, alarm, rebellion, and trust. Each trigger gets a different response. We have to strategically choose which type of communication is going to lead to the result that we desire. The last step is how do you apply this to your marketing? How do you apply it to direct response and pricing?"
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