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#048: “Acceptance of what?” - Dr. Jack Stilgoe, University College London (at AVS 2019)

Beyond Streets

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What Is the Language of Public Acceptance?

I was out there yesterday with one of these low speed shuttles going around the car park outside. And I'm afraid I persuaded one of the employees to step out in front of it to see what would happen, which he did very, very sort of dutifully and very gingerly. So let's talk about then the kind of language of public acceptance and how companies are talking about it. What will people actually want? What will go with people's hopes and values? That's fascinating. We should really be covering that.

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