6min chapter

The Science of Scaling cover image

How to Perfect Land and Expand w/ Kyle Duffy (VC, Gradient Ventures)

The Science of Scaling

CHAPTER

Prioritizing Customer Success

This chapter focuses on the critical shift from customer acquisition to customer success and retention, particularly in startup and SaaS environments. It outlines strategies for nurturing existing customer relationships, implementing the 'land and expand' sales model, and effectively aligning sales incentives with long-term growth goals.

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