This chapter explores the process of inventing a functional backpack hoodie, starting with a moment of frustration and leading to the creation of a prototype. The speaker discusses the features of the hoodie, its application in activities like jujitsu, and the expansion of the business. They also introduce the concept of using the hoodie as a container for Jocko fuel.
Rener Gracie is a Brazilian jiu-jitsu (BJJ) black belt instructor, coach and entrepreneur.
One of the most recognizable figures in modern Brazilian jiu-jitsu. He is a well-known and popular coach who has helped develop some top UFC competitors and has also trained celebrities.
As co-owner and head instructor at the Gracie University of jiu-jitsu headquartered in Torrance, California Gracie is known for his initiatives training Police officers in jiu-jitsu based self-defense and his advocacy calling for a nationwide police reform.
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