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ENCORE: Dr. Oz: Supplement Spin Doctor | 137

Scamfluencers

CHAPTER

The Allure of Health Claims and the Oz Effect

This chapter explores the ethical dilemmas faced by a media figure as they navigate the commercial pressures of promoting health claims. It highlights the impact of the 'Oz effect' on consumer perception, where endorsements can significantly amplify a product's popularity regardless of its actual effectiveness.

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