RV E18 - The Importance of R&D Functions | TikTok Live 22
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The Top 3 Challenges for B2B Marketers
The way B2B companies measure the success of their marketing and revenue programs is totally flawed. This leads to misalignment within teams, poor strategy decisions and poor budget allocation. What are the skills I need my team to develop to build a video first content marketing strategy? You need a video editor, you need a subject matter expert and you need an architect. We're finding shorter video, long videos can work on TikTok as well,. But I found that shorter videos do perform well based on my limited qualitative test.
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