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Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker

Curious Business: Insights for B2B Growth

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Consumer Insights on Regenerative Farming and Processed Foods

This chapter explores consumer perceptions of regenerative farming and their reactions to ultra-processed foods in grocery stores. It highlights surprising findings about shopper awareness and the common misconception that shorter ingredient lists always indicate healthier choices.

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