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EP16: Predictive Marketing; w/ Ömer Artun, founder & CEO, AgilOne (acq. by Acquia) — Product Market Fit
Product Market Fit
How to Maximize the Value of Customers
There are multiple things you need to calculate or predict so that you can maximize the value of customers. And then on the third case, you're looking at retention. The retention is about portfolio value as well as saving the customer. So for highly profitable customers with low churn risk, high churn risk or medium churn risk, you can figure out like what it is. Now for customers who are lower value, you can do more for those lower value customers because you're pulling their value up.
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