3min chapter

Fitness Business Podcast: Leadership, Innovation, and Profit cover image

500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation

Fitness Business Podcast: Leadership, Innovation, and Profit

CHAPTER

How to Choose the Right Name for Your Company

Jaren: We looked at different names in the tech industry and also, how do we also bring out our personality. The best advice to agency gave us was this name that we choose. It's not your DNA when you first hear it. Your DNA is one fit stop. And that's who you're always going to default to. But for me, it was the sense of touch physical and digital worlds. I don't have told many people this but we love the word haptic.

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