Designers talk a lot about empathy in their work as UX people. How can we truly develop and maintain genuine empathy for our users? Go talk to them. The further you get away from people, the harder that is. It's particularly hard because of this whole thing we were talking about where it's likeOur audiences are very large, but each person is using it in a very individual way.
Design for Real Life is a profound and inspiring book. The more things become automated and robotic, the more evident the need to remain human becomes. This book compels us to strive to stay human especially in our approach to how we design for other humans. It deeply challenges the long-held status-quo of resistance to […]