Wholefoog has been at the forefront of trying to improve animal welfare systems so that there's less animal suffering. He says he doesn't lose any sleep over it because, im, i live my own ethical life as i see fit. And ernd, that's the same way i see about eating animals. I don't eat em but i recognize the reality that most people are going to continue an animal foods. Whole food just does the best job we can to sell the highest animal wealth foods that we can find.

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