Intro

#410 What if your next big business move came from discovering a product no one else has seen? In this episode hosted by Kirsten Tyrrel, we’re joined by longtime entrepreneur Paul Baron, founder of The Wall Printer. At 73 years old, Paul shares the lessons learned across decades of business ownership — starting in sales and evolving into launching innovative foreign products in the U.S. market. You’ll hear how he built a company that sells large-format vertical printing machines while empowering others to start their own businesses, why he’s never forgotten a lesson from his first boss, and how he turned the chaos of COVID into a surprising advantage. If you're curious about licensing, partnerships, or launching a product most people have never seen before — this episode is packed with golden insights!

What we discuss with Paul:

+ From sales rep to equity owner

+ Launching foreign products in the U.S.

+ Lessons from a 73-year entrepreneurial journey

+ Building The Wall Printer business model

+ COVID pivot that drove long-term growth

+ Why relationships drive business success

+ Commission vs. ownership mindset

+ Creating revenue share for employees

+ Using LinkedIn for business discovery

+ How to identify products with potential

Thank you, Paul!

Check out The Wall Printer at TheWallPrinter.com.

Follow Paul on LinkedIn or his other social channels.

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