Strategy Is a Messy Process

There's no objective way of knowing what good looks like. Strategy is about deploying capital and making sure that capital gives you a return. T mobile has caused a massive shift in the in because they've found a way to grow off a low cost pace. For a long time they were the ther also rans in the industry, but now they're growing at a tremendous rate. They have what in stratgy terms, is called raving fans. In the end, the customer always wins.