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Is RackHabit Really a Bad Idea?
RackHabit is an online retailer that matches clothes with customers' style preferences. The company was started by Katrina and Erin, two friends who were studying at Harvard Business School in Boston. They used a survey to gather data on their users before going around boutiques looking for the best deals. After raising $750,000 from Steve Anderson of Baseline Ventures, RackHabit went public last year.