3min chapter

LEVELS – A Whole New Level cover image

#109 - How an app's design can inspire behavior change & (good or bad) habits (Brett Redinger & Ben Grynol)

LEVELS – A Whole New Level

CHAPTER

Driving Growth, Is That Mission Aline?

Companies can fall into the trap of pursuing dark patterns for the wrong reason. "It's like youare in the game of growth, if you're a v c back company," he says. The dicotome is trying to play between doing the ethical and the right thing and the authentic thing.

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