Lucia Soriano, "Embodying Normalcy: Women's Work in Neoliberal Times" (Lexington Books, 2024)
New Books in Economics
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Women’s Representation in Neoliberal Culture
This chapter examines women's experiences and cultural representations within neoliberal contexts, focusing on various case studies including reality TV makeover shows, beauty influencers, and contemporary motherhood. It highlights the societal pressures for women to conform to evolving beauty ideals and the influence of digital archiving through social media. Additionally, the discussion emphasizes the interplay between normative expectations and personal agency, shedding light on the complex dynamics that shape women's identities today.
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