The Art of the Collective

Mark O'Mara: A lot of creative work is not it's not creative for creative sake. It's corporate creative work, like copy or advertising. Do those have the same artistic core to them that a really interesting piece of human art has that makes it interesting? "I would definitely say that that is an art piece," he says about Twitch playing Pokemon. 'There's real people behind the artwork and that gives it another layer of meaning"