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#119 - It’s Not Research, It’s You! with Holly Hester-Reilly of H2R Product Science

Awkward Silences

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How to Over Operationalize Research in an Organization?

It's better to have more coaches than bureaucrats. Not every organization needs them and it really depends on the culture of internal communication within the organization. When you start to win over a person, you know, they have friends, they talk and then that's how your influence can really spread in an organization right? You don't necessarily have to win over every stakeholder one at a time, but you start to build that trust and then you're almost like a small viral network effect if you will.

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