How to Set Your AOV to Unlock Free Shipping

On that threshold to unlock free shipping, how did you go about setting that just a certain percentage above your normal AOV? That's brilliant. This is tricky, right? Because we weren't entirely sure because this was the price AOV with free shipping. So it was, it was such a, such a big move on our end and nobody's playing about it, which is great. And I really love the idea of a paid membership. That's my big thesis for 2023: Paid communities and content to commerce are going to be the big, the big, big place here.

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