PRODUCTEA with Leah, Growth & Senior Leadership cover image

75: Kevan Lee & Shannon Deep - Understanding Brand beyond visuals

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

The Essence of Authentic Branding

This chapter explores the essence of brand identity through authentic storytelling, emphasizing the significance of discovering a compelling 'why' that aligns with the company's true narrative. The discussion highlights the challenge of balancing authenticity with adaptability in the ever-evolving landscape of branding.

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