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9min chapter
How Brands Win with Matt Johnson, author of Blindsight
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Harnessing Surprise in Marketing
This chapter examines how unpredictable rewards can enhance consumer experiences and drive brand loyalty through behavioral insights. It illustrates successful examples from various brands, demonstrating how surprise elements in marketing can create memorable and shareable moments for customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode