Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Harnessing Surprise in Marketing
This chapter examines how unpredictable rewards can enhance consumer experiences and drive brand loyalty through behavioral insights. It illustrates successful examples from various brands, demonstrating how surprise elements in marketing can create memorable and shareable moments for customers.
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