Agro-to-Reism of Business Needle

We're meeting users both at the upper funnel discovery end of the things, but users have intent and purpose. And that's a really magic moment for an advertiser to meet a user. So as advertisers are having to get really focused on ROI, they don't want to just run the last click and lose their brand story. We're a place where they can tell that brand story, get ROI and drive all the way through to the bottom of the funnel. Our revenue actually splits a third, a third,. a third across upper, mid and lower funnel.