2min chapter

The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence) cover image

Reinforcement Learning for Personalization at Spotify with Tony Jebara - #609

The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)

CHAPTER

How to Optimize Over the Lifetime Value of a Subscriber

Spotify started by just optimizing for the next click. You don't want to completely give up on instantaneous rewards. However, you can't just always think about what's the easy thing that gets the immediate click. The user keeps coming back and in a way is enriched and feels more long-term fulfillment at Spotify because they're building new habits.

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