How Do You Connect Your Bottom Up With Sales?

Anne and an: What do you see as companies trying to connect their bottom up sort of motion? And then really engage and activate a sales motion, whether it's automatic and self served and through marketing r or any other ways. EmYe: I think the great companies are mostly starting with like, what are the customers asking for or kneeding, and paying attention to that. It's the balance between making it very intuitive, but then that discovery motion.