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#46 – Cristina Bicchieri on Social Norms and The Grammar Of Society

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CHAPTER

Are You Using Heoristics to Make Choices?

Albee: We use heoristics all the time to make choice, simply because we don't have the luxury of spend that much time sitting down and thinking. He says when people think of rationality, they immediately think of awareness. If you 're rationaly are aware, not necessariy ka, to make a rational choice doesn't mean that you have to be aware," writes Albee.

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