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DORKs Are Cool Again

Slate Money

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Late-Night Ratings and the Advertising Dilemma

This chapter explores the complexities of late-night television ratings and advertising dynamics, with a focus on Stephen Colbert's show. It examines the financial struggles of high-rated shows due to advertiser preferences, the changing landscape of media consumption, and the impact of political satire on entertainment. As traditional scheduling falters, the discussion highlights the broader implications of corporate decisions and the interplay between media, politics, and revenue generation.

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